What Does Your Business Card Say About You?
So what decisions will they make about you and your business when you hand them your card?
I was handed a business card the other day, and this is what it told me about the giver.
- Self centered
- Lacking in detail
- Jack of all trades, master of none
So how did I come to these conclusions?
As soon as I touched the card I realized it was cheap low quality paper
There was a spelling mistake on the second line
The card was crammed with ‘qualifications’, approximately twenty
Because it was crammed, the text was so small, that it was difficult to read
YouTube, Facebook and Blog addresses were all written by hand and impossible to decipher.
The back of the card was jam-packed with services offered, which were difficult to understand.
You know what they say; ‘You never get a second chance to make a good first impression.’
And this was not a good first impression.
Think very carefully about what you want your business card to say about you and your business.
Here are some ideas:
- Find a designer, a professional you can work with and trust. It doesn’t have to be expensive, and will add so much value to your business at the end of the day
- Have a clear idea in your mind what you are looking for, discuss it with the designer, make suggestions, and trust them.
- Use color. Black and white is boring, but don’t use ‘day-glo’ colors because they look cheap.
- Include your photograph. It will help people remember you and make that important human contact. The photograph needs to face into the text, not away and be of good quality. It should not be a ‘mug shot’.
- Use quality paper. My business cards are made from a really durable card, that doesn’t get dog-eared easily and are difficult to tear up
- Add your logo. Make the logo small, you’ve a lot more important information to put on your card. You don’t necessarily need a logo but it helps give you an identity.
- Make it a standard shape. However you can use a fold-over which gives more space for text and looks different. I used to have a small tent card. I’ve seen it several times standing on a customer’s desk. It looked too good to throw away.
- Do something different. Have a card that stops people in their tracks and makes them want to find out more
- Display benefit statements prominently on the card. Tell customers what you can do for them and how you can help solve their problems. Your name and your business details should be much less prominent.
- Use both side of the card. If you include a photo, benefit statements and all your business details then you’ll need both sides of the card. Business details can go on one side and benefit statements on the other.
- Don’t squeeze too much in – it can start to look messy
- Contact information should include your business name, address, phone, email and website. I would avoid putting your mobile phone number on. You can always write it on for special customers, letting them know that you only give this number to certain people.
- Your name should be shown as you’d like to be addressed when a customer calls you. You don’t need all the middle initials. Also avoid all your qualifications, the majority of people aren’t impressed by all the exams you’ve passed. They only want to know if you can solve their problems and they could even be put off by a whole string of letters.
- The text should be easy to read. Don’t use all capital letters and not too many typefaces. Fancy fonts can look really cheap
- Change of details. If your details change, don’t score out the old and write the new stuff in – order new cards. Putting little stickers on with your new information is another no-no; it makes you and your business look cheap.
Before we finish talking about business cards let me say, Never, never, never leave home without a business card. Don’t even dig the garden, wash the car, or visit the supermarket without a business card.
You’ll always meet people who say, ‘And what do you do?’ or ‘Its ages since I’ve seen you, what sort of business are you in now?’
So there you have it; make sure your business cards always send positive messages about you.
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Extract from ‘How to Make Sales When You Don’t Like Selling’
Posted in: Leadership, Management, Sales